Perzonify is a new company with a long history in brand visual identity and design. Born from an excitement and passion for brand identity and drawing on knowledge and experience gained over three decades of service.
Our past experience includes clients of all sizes in both B2B and B2C industries from many countries around the world. We cut our teeth in central London and are now based in Totnes, Devon.
We have a wealth of experience of working with complex visual identity systems for some of the world’s leading organisations. We’re obsessed with detail and the creative opportunities presented within the constraints of a visual identity system. Our obsession is also evident in small scale creation and implementation projects.
BRAND STRATEGY
Discovery, research, strategy, positioning – established through sessions with the client team and research of competition and customers.
BRAND VISUAL IDENTITY & SYSTEM
e.g. creation of elements and guidance and rules on usage of logo, colour palette, typefaces, graphic devices, design schemes, photography, illustration etc – style guides and templates for a wide range of assets which may include items for print, web, multi media, digital marketing, advertising, livery, signage, way finding etc.
BRAND REFRESH
Makeover of current brand identity e.g. to bring up to date, giving a new look, feel and presentation and bring fresh recognition without losing recognition of the brand.
BRAND LOGO DESIGN
Brand Logo only projects (without Brand Visual Identity System). Sometimes a logo is all you require and we’re happy to bring our experience to your logo design.
BRAND IMPLEMENTATION
Applying your Brand Visual Identity to marketing and communication materials through graphic design services. Available for an existing brand identity or as an add on to Perzonify created Brand Visual Identity.
BRAND CHAMPION
Responsibility for overseeing the correct and consistent implementation of a Brand Visual Identity. Either internal or external to the client. The Brand Champion ensures that all creative team members understand and are equipped to implement the Brand Identity System.
